Marketing Exam 1

Product, Place, Promotion, Price

Refers to how customers think about proposed or present brands in a market

Means moving into totally different lines of business, perhaps entirely unfamiliar products, markets, or even levels in the production marke

anything that is of value to a consumer and can be offered through a voluntary marketing exchange.

They try to increase the size of their target markets by combining two or more segments.

The chain of businesses or intermediaries through which a good or service passes until it reaches the end consumer

opportunities that help innovators develop hard-to-copy marketing strategies that will be very profitable for a long time

A group of consumers who respond similarly to a firm's marketing efforts

Segmenting the market and choosing two or more segments, and then treating each as a separate target market needing a different marketing mi

the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the compet

Segmenting the market and picking one of the homogeneous segments as the firm's target market.

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Needs and Rate of Use

Size of City and Region of World

Income and Age