Haley Terms B

a figure of speech that makes a comparison between two seemingly unlike things without using the words "like" or "as"

the writer's attitude toward the subject of a work

it is the main point/idea that it conveys to the reader

a comparison between two unrelated things in which the familiar is explained in terms of the familiar

a question to which no answer is expected

an exaggeration, sometimes used in politicl writing to arouse the audience's emotions

a humerous story that contains exaggeration and invention; often that exaggeration comes from outlandish comparisons

literature that exposes to ridicule the vices or follies of people or societies (dry humor involved)

Generalities such as "motherhood," "justice," and "the American Way" are used to enhance the quality/product/character of a politician

to convince peopl to purchase a product, an advertiser associates it with a popular personality (athlete/film star)

the persuader tries to transfer the authority and prestige of some person of object that will then be accepted

advertisers try to pin a bad label on something they want listeners to dislike so that it will automatically be rejected or condemned

a person changes his or her style to appeal to the audience

In presenting complex issues, the unscrupulous persuader often chooses only those items that favor one side of an issue

appeals to many people's need to be a part of a group "everyone is using this product and you should too"

advertisers try to appeal to the people who want to become part of an elite/exclusive group

advertisers offer rewards for buying their products

words that arouse certain feelings in people