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Writing for the Mass Media Final
39 cards·by sydney_brynn
How many columns in a radio script?
One
How many columns in a TV script?
Two
What side does the video go on in a TV script?
left (single spaced)
What side does the audio go on in a TV script?
right (double spaced)
What is capitalized in a TV script?
Instructions, anything not read
What TV shot is very wide and doesn't show subject
Extreme Wide Shot
What TV shot is a full-frame of the subject?
Wide Shot
What TV shot shows some part of the subject in detail?
Medium shot
What TV shot shows one feature/part of the subject that takes up the whole frame?
Close Up
What TV shot zeroes in on part of the face?
Extreme Close Up
What TV shot looks from behind one person to another?
Over the shoulder
What TV shot is the view from the subject's perspective?
Point of View
What does "cut" mean?
Instant change from one shot to another
What does mix, dissolve, or cross-fade mean?
gradual fade from one shot to another
What does fade mean?
Fades the shot to a single color (usually black)
What does wipe mean?
One shot progressively replaced by another shot in a geometric pattern
What does super/key/font mean?
To superimpose an image (usually text) over another
In broadcast, which goes first, the title or the name?
title
In broadcast, does attribution come before or after?
Before
In broadcast, do you write or spell out numbers zero through nine, and eleven
spell out
What are the three functions of media?
inform, entertain, persuade
What is ethos regarding?
Character
What is pathos regarding?
Emotion
What is logos regarding?
Logic
Which is paid, advertising or PR?
advertising
What is propaganda?
persuading people to support a particular product, opinion, attitude, or course of action
What was Bernay's big idea?
use propaganda in peacetime (manipulate masses)
What is a PR professional's number one job?
Building and protecting reputations
What are PR internal publics?
management, staff
What are PR external publics?
customers, distributors, suppliers, competitors
Is there such a thing as bad publicity?
NO!
What are demographics?
Characteristics that are obvious/visible
What are psychographics?
less obvious characteristics
Which works better, rational or emotional appeal?
emotional
What is the AIDA formula?
Attention, Interest, Desire, Action
When was the telegraph invented?
1850s
When was radio invented?
1920s
When was tv invented?
1940s
When was the internet invented?
1990s