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chapter 6
10 cards·by judith merino
the beginning of new story, often consisting of just one sentence
Lead
a style of newswriting in which the main facts appear at the top of the article (the lead) &
less-significant facts follow until the end, wh
Inverted pyramid
a lead that provides the briefest possible summary of the major facts of a story in the first
sentence
Summary lead
who, what, when, where, why, & how. These elements belong in nearly every newspaper story.
Five w’s and the h
to use a lead that coaxes readers into a story by encouraging them to read further to see what the
lead really means
Tease
a lead that begins with an unattributed quote, usually to be avoided because it is unclear this
kind of lead is unclear & should usually be
Quote lead
a lead that begins with a question, generally to be avoided this kind of lead gives little
information & is generally to be avoided
Question lead
a lead that attempts to create a picture in the reader's mind
descriptive lead
a lead that sets up the action/conflict for th story in the first couple of sentences
action lead
a lead that begins with a conversation between two or more characters
dialogue lead