JMC 2033 Final

Subject takes up full frame

Shows some part of subject in detail while giving impression of whole subject

One feature/part of subject takes up whole frame

Zeroes in on part of the face

Look from behind one person to another

View from subject's perspective

Most common; Instant change from one shot to another

Gradual fade from one shot to another

Fades the shot to a single color — usually black

One shot progressively replaced by another shot in a geometric pattern

Graphic placed in the lower area of the screen

Before Names (i.e. Housing and Food Director David Annis)

Before what's being attributed

0-9; 11

Inform, Entertain, Persuade

Raise Awareness - Educate - Influence Attitudes - Influence Behavior

Rhetoric - Advocacy - Advertising - Propaganda - Coercion

A systematic effort to persuade a body of people to support or adopt a particular product, opinion, attitude or course of action to benefit

Create positive feelings about client

A message to a journalist suggesting a story

P.T. Barnum

To communicate product availability and benefits

To increase consumer awareness, to convert awareness into familiarity and to use familiarity to influence consumer buying behavior

500

5,000

The process of creating an image for a product

The words, phrases, ideas that tap into the needs of an audience

Rational, Emotional, Combo

Attention - Interest - Desire - Action

File Transfer Protocol

What you do

How you present it