chapter 6

10 cards·by kevin yanez

the beginning of the news story, often consisting of just one sentence

lead

a style of newswriting in which the main facts appear at the top of the article and less ar

inverted pyramid

a lead that provide the briefest possible summary of the major facts of a story in the first sentence

summery lead

who what where when why and how

five w's and the h

to use a lead that coaxes readers into a story by encouraging them to read further to see the lead really means

tease

a lead that begin with an unattributed quote

quote lead

a lead that begin with a question

question lead

a lead that attempts to create a pictures in the reader's min

descriptive lead

a lead that sets up the action/conflict

action lead

a lead that begins with a conversation

dialogue lead