15-18

a whole set of marketing intermindiaries, such as agents, brokers, wholesalers, and retailers

marketing intermediaries who bring buyers and sellers together and assist

a marketing intermediary that sells to other organizations

a organization that sells to ultimate consumers

It cost up to___ to distribute to customers

wholesaler

independently owned firms that take title to the goods

wholesalers that furnish racks or shelves full of merchandise to retailers

wholesalers that serve mostly smaller retailers with a limited assortment of products

wholesalers that solicit orders from retailers and other wholesalers and have the merchandice shipped directly from a producer to a buyer

the sale of goods and services by telephone

selling to consumers in they home

one firm owns all the organizations in the channel of distribution

process of managing the movement of raw materials , parts, work in progress, finished goods, and related info through all the organization

the planning, implementing and control of the physical flow of materials

an organization that puts many small shipments together to create a single large shipment that can be

the combination of promotiomal tools an organization users

advertising, personal selling, public relations. salespromotion

a technique that combines all the promotional tools into ne comprhensive, unified promotional strategy

the promotional tool that stimulates consumer purchasing and dealer interest by means of short term activities

promotional strategy which the producer use

they'll request the products from retialers

recording and summarizing

accouting info

a yearly statement of financial conditions

Need accounting info

a finiancial statement that report a firm's finanicial condition at a specific time

assets that are relatively permanent, such as land, buildings, and equidment

long term assets that have no real physical form but do have value

the amount of the business that belong to the owners

shows a firms profit after costs, expenses, and taxes

measure of the cost of merchandise sold or cost of raw materials

how much a firm earned by buying and selling merchandise

the difference between cash coming in and cash going out of business

assessment of a firms financial condition using calculations andinterpretations of financial ratios

important to small and large firms

highlights a firm's spending plans for major asset puchases

funds raised through various forms of borrowing that must be repaid

money rasied from within the firm, from operations

funds needed for more that a year

a loan backed by collateral something in valuable such as property

a given amount of un secured short term funds a bank will lend to a business

a bond backed only by reputation of th eissuer

money that is invested in new or emerging companies