coms 2020 exam 2

high motivation, need for cognition, ability

low motivation, low ability, heuristics

heuristics

implications of ___ changes attitude/long term

implications of ___ relies on cues/relevent to attractivness/credibility

credibility of speaker

CSA-ethos

credibility is based on

credibility is _____

predictable (ex: predicting the doctor will tell you to stop smoking)

set of info (ex: politicians might be holding something back)

source characteristics

tactics to reduce credibility example

the logical message is

EMO- logos

3 types of message factors

contain supporting arguments, more effective when participants agree/little education

addresses opposing viewpoints, more effective when participats initially disagree/highschool education

emotions of the audience

fear model letters

fear model =1

fear model=2

2 components of parellel process model

danger control is

fear control is

fear model=3

steps to overcome protection motivation

fear model=4

2 components of extended parellel process

personality factor=1

seeing the world as black and white/ no gray area

personality factor=2

easier to persuade people with _____ self-esteem

personality factor=3

personality factor=4

happens overtime/ flu shot

DSNS

DPPE

EMO

CSA