Advdertising Techniques

Unit 1 terms

9 cards·by mrsthompson

Bandwagon

Advertisers make it seem as if everyone is buying this product.

Avante~garde

This technique is almost the opposite of bandwagon: it makes the product seem so new and cool that you will be the first one on the block to

Testimonial

Advertisers use celebrities or just regular people to endorse the product.

Facts and figures

Statistics, percentages, and numbers are used to convince you that this product is better or more effective than another product.

Transfer

The background or story of the ad are intended to get the viewer to associate the feelings shown with the product itself.

Rhetoric

The use of words to persuade, either in writing or speech.

Pathos

Emotional appeals that attempt to persuade the reader or listener by appealing to the senses and emotions.

Ethos

Ethical appeals that attempt to persuade the reader or listener by focusing onthe qualifications or the character of the speaker

Logos

Logical appeals that attempt to persuade readers or listeners by leading them down the road of logic for to come to their own conclusions