Marketing Final

6 cards·by retnuh3

What are the 3 aspects of product classifications?

durability, tangibility and use

What are nondurable goods?

tangible goods normally consumed in one or a few uses, such as beer and soap

What is the appropriate strategy for nondurable goods?

make them available in many locations, charge only a small markup, and advertise heavily to induce trial and build preference

What are durable goods?

tangible goods that normally survive many uses: washing machines, machine tools, and clothing

What is the appropriate strategy for durable goods?

normally require more personal selling and service, command a higher margin and require more seller guarantees

What are convenience goods?

Goods purchased immediately, frequently and with minimum effort. Examples: soft drinks, beer, soaps, newspapers and chewing gum