DT Vocabulary

Vocabulary of IB Design Technology Terms

10 cards·by 2015sofiaa

convergent thinking

reaching one solution from various different ideas

divergent thinking

reaching various different solutions from only one idea

morphological synthesis

a way of coming up with new ideas by displaying them on a 2D table, and testing ideas vs. ideas

dominant design

a design that can be recognized instantly by a trademark feature or characteristic

lone inventor

the person that comes up with the idea and brings a product to life by themselves; normallywithout any business acumen

product champion

someone that not only creates a product, but relies on charisma and personality to make it successful in the market

corporate strategy

the tactics, the procedure, and policies in order to achieve the corporation's goal

pioneering corporate strategy

reaching the corporations goals by being ahead of the competition and by inventing an all new product

imitative corporate strategy

reaching the corporation's goals by imitating an already existing system/product

hybrid corporate strategy

the mix between imitative and pioneering corporate strategy. reaching the goals my innovating, but with an already existing system/product